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Company: British Film Commission
Position: Marketing & Events Executive
Dates: Jan 2000 – Jul 2003
Projects: International marketing and events
   
Background: The British Film Commission was established by the Government in 1991 to promote the UK as a film production centre to the international film and television industries (it was subsumed into the UK Film Council in 2003). Working within a small team, I developed and implemented marketing initiatives and events targeting overseas filmmakers.



Responsibilities

Marketing strategies/campaigns:

  • Researching, writing and implementing marketing strategies and campaigns


Print and publications management:

  • Managing design, editorial, production and distribution of publications
  • Creating marketing materials and merchandise to support events activity


Press and publicity:

  • Preparing materials for campaigns
  • Liaising with UK and international press


Events management:

  • Devising and managing events in the UK and abroad
  • Developing programmes, recruiting speakers and managing all logistics

Examples:

  • 'Production Conference' - for UK's film production sector, addressing latest issues and discussing new ways of working together
  • 'UK in NY' - taking UK delegation to New York to run workshops for local film industry and provide opportunities for collaborative projects
  • 'LA Roadshow' - taking UK delegation on three-week roadshow at top Hollywood film studios bringing industry expertise to a key market


Website redevelopment:

  • Drawing up brief, creating wireframes, managing design, content and development process, liaising with contributors and maintaining site through CMS


Brand management:

  • Creating new brand identity for British Film Commission - logo, strapline and marketing materials


Budget management:

  • Managing project budgets, raising event sponsorship through tailor-made packages and negotiating competitive prices

 

Contact

Mobile:
07930 400 720

Email:
heather.chappell@gmail.com

Location:
London, UK

 

 

 

 

 
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spacerSkills gained:

  • Learnt about web development and information architecture
  • Built on editorial and creative writing skills
  • Developed project management skills, taking responsibility for large events, learning to multi-task and continually problem-solving
  • Developed relationship management skills with UK and international film industries, partner organisations and staff

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