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Company: LEGO Media
Position: International Marketing Executive
Dates: Feb 1999 – Sep 1999
Projects: Software games for boys, girls and teenagers
   
Background: LEGO Media was the software division of the LEGO Group. Its products were designed to encourage children and young people to explore and challenge their creative potential. As part of the UK marketing department, I liaised with the global offices (providing daily support to LEGO US) and managed the production of marketing materials.



Responsibilities

  • Co-ordinating production of mult-language marketing materials
  • Managing production of software manuals in at least 10 languages
  • Looking after the US office and providing them with up-to-date marketing collateral
  • Organising UK office's particpation at software tradeshow in LA and attending tradeshows in UK
  • Overseeing primary and secondary research
  • Preparing press materials

 

 

 

 

 

Contact

Mobile:
07930 400 720

Email:
heather.chappell@gmail.com

Location:
London, UK

 

 

 

 

 
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spacerSkills gained:

  • Developed keen eye for detail in overseeing localisation of materials
  • Developed creative ideas through input into design concepts
  • Learnt to project manage and work in highly pressurised situations

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