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Company: UK Film Council
Position: Project Manager
Dates: July 2003 – Jul 2006
Projects: Marketing and international events
   
Background: As the Government's strategic agency for film, the UK Film Council works to build a competitive industry; to give audiences greater choice; to encourage learning about, and involvement in, film; and to promote UK film globally. My role involved working with 18 departments to initiate and deliver a range of marketing strategies and bespoke events.



Responsibilities

Developing marketing strategies and campaigns:

  • Researching, writing and implementing international marketing and event strategies in line with UK Film Council communication objectives, policies and budgets


Print and publications management:

  • Managing design, production, writing, editing and distribution of strategic reports, annual review, report and accounts, statistical yearbook etc
  • Contracting freelance writers/editors for publications support and speech writing


Events management:

  • Managing international and UK-based events from concept to completion
  • Devising event programmes, recruiting speakers, raising sponsorship, working with partners and representing their interests, and managing all event logistics

 

Examples:

  • 'Cultural Capital conference', looking at the role of culture in public service broadcasting and working with NESTA, MLAC, Arts Council England and British Film Institute
  • First Light Film Awards, celebrating children's talent in filmmaking
  • 'Mumbai Writers' Workshops', taking UK delegation to India to work with Indian writers, producers and directors


Communications Management:

  • Liaising with international press and promoting positive stories
  • Writing internal communications strategy
  • Working with 18 departments and implementing methods to improve the flow of information


Brand management:

  • Creating and implementing new brands (i.e. visual identities for the UK Film Council and UK film industry - 'UK Film', launched at the Cannes Film Festival)


Raising sponsorship:

  • Designing bespoke corporate sponsorship packages, getting sponsors on board, meeting income targets and providing excellent customer care to sponsors


Website management:

  • Managing development of new sections, liaising with departments for content, copywriting and maintaining site through bespoke content management system


Budget management:

  • Managing project budgets, allocating spend, negotiating competitive prices and meeting budget targets

 

Contact

Mobile:
07930 400 720

Email:
heather.chappell@gmail.com

Location:
London, UK

 

 

 

 

 
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spacerSkills gained:

  • Developed project management skills and learnt to juggle a range of constantly shifting priorities
  • Honed relationship management skills, balancing diplomacy and assertiveness
  • Developed writing and editorial skills
  • Built on creative skills working closely with design agencies on publications, promotional materials and branding

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