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Company: United Interactive
Position: Marketing Executive/Product Manager
Dates: Nov 1996 – Jan 1999
Projects: Software games and lifestyle titles
   
Background: United Interactive, the media division of United Business Media plc, bought and developed software ranging from children's educational titles to adult combat games. I started out shadowing the Marketing Director and learning how to create and action targeted marketing plans. After a year, I was promoted and given my own titles to manage.



Responsibilities

  • Managing production of software titles from concept to completion
  • Writing newsletter for distributors and retailers, flyers and packaging for each title and promotional materials
  • Developing design concepts for marketing materials and in-store merchandise with design agencies
  • Press-passing packaging at printers to ensure highest colour quality
  • Overseeing press and PR
  • Attending tradeshows in the UK and overseas and promoting products to international buyers
  • Testing software and liaising with international sellers

 

 

 

Contact

Mobile:
07930 400 720

Email:
heather.chappell@gmail.com

Location:
London, UK

 

 

 

 

 
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spacerSkills gained:

  • Developed project management skills through sole responsibility for a range of lifestyle titles and games
  • Learnt to manage relationships and negotiate on international level
  • Learnt to keep a cool head under pressure and to find solutions to a range of problems
  • Developed creative writing skills

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